People

Spice 360 is a Nigerian creative agency. The people who run it, make the work, and serve the clients are the agency. This is who they are.

The people behind the heat

Each one named after a spice, each name earned.

Managing DirectorSalt

Biodun Adefila

Without salt, no dish is complete, no matter what else goes in.

Biodun Adefila spent over two decades in Nigerian advertising, finishing her time at SO&U Limited as Chief Operating Officer. At SO&U, she ran campaigns for Guinness Nigeria, GTBank, Unilever, P&G, and Access Bank, a portfolio that spans every major FMCG and financial services category in the market.

She served on the AAAN board. Marketing Edge named her Outstanding Advertising Personality of the Year in 2020. Brand Communicator put her in the Top 50 Most Influential Women in Marketing Communications in 2023. She holds an MBA from the University of Liverpool and an Advanced Management Programme certification from Lagos Business School.

At Spice 360, she leads business strategy, client partnerships, and the agency’s expansion across Sub-Saharan Africa. She does not hedge. That is not an observation. It is a working principle.

Creative DirectorAlligator pepper

Rotimi Ade-Onojobi

Controls the temperature of every room: precise heat, never a degree too much.

Rotimi Ade-Onojobi spent a decade building creative work across Monument Distillers, Livespot Group (the company behind Livespot X Festival featuring Cardi B), the Ark Group, and BOGO Beverages, where he directed the Nigerian market launch of Bottega Italian Sparkling Wine and BOGO Charger Energy Drink.

His campaign credits run through Heineken, Nestlé, Airtel, ABInBev, Skyy Vodka, and Access Bank. The 2022 Indomie ‘Mother’s Love’ campaign, globally recognised on Ads of the World, was produced under his creative direction.

At Spice 360, he sets the creative direction for every client, every format, every platform. The five golds at LAIF 2024 are the first public output of what that direction produces. There are more.

The minds behind the magic

Our team

Each person carries a real name and a spice name. The naming convention is not a gimmick, it is how the agency's identity extends into the people who carry it. Each name describes who the person is, not who they want to be.

Salt
Biodun Adefila
Managing Director
Alligator pepper
Rotimi Ade-Onojobi
Creative Director
Yaji
Godwin Ndubuisi
Deputy Creative Director
Turmeric
Bimpe Gbadamosi
Group Head, Finance & Admin
Green Bell pepper
Tawakaltu Ojukotola
Group Head, Copy
Cameroon pepper
Rotimi Turton
Group Head, Activation
Nutmeg
Elijah Omosanya
Senior Group Head, Art
Black pepper
Tioluwalogo Olakunbi-Black
Group Head, Brand & Clients Management
Bayleaf
Salami Akeem
Group Head
Cumin
Bola Giwa
Group Head
Thyme
Emmanuel Olotu
Deputy Group Head, Art
Oladele Gbolahan
Deputy Group Head, Art
Tomato
Onome Ihezue
Human Resource Manager
Chili pepper
Oluwamayowa Adebowale
Senior Digital Strategist
Scent leaf
Ledeebari Okoye
Senior Copywriter
Crayfish
Oluremi Ogunwale
Senior Copywriter
Cinnamon
Gloria Anavheokhai
Senior Executive, Traffic
Garlic
Elizabeth Crisp
Brand Strategy Manager
Saffron
Adaobi Onyenze-Ugochukwu
Account Manager
Basil
Oyinloluwa Aderibigbe-Orisakwe
Account Manager
Maggi
Magdalene Ajayi
Account Executive
Ginger
Olayemi Alegbejo
Art Director
Oregano
Abdubaasit Raji
Art Director
Red pepper
Daniel Suleman
Art Director
Curry
Johaan Martins
Art Director
Shombo
David Nmeka
Junior Art Director
White pepper
Isaac Eze
Video Producer
Star Anise seed
Oritseweyinmi Omagbemi
Digital Community manager
Ataare
Opeyemi Muyiwa-Dada
UI/UX Intern
Jennifer Ezem
Digital Intern
Onion
Tumininu Umeike
Digital Intern
Abosede Ekwonye
Digital Intern
Utazi
Emmanuel Dike
Office Assistant
Rodo
Joshua Okeowo
Office Assistant
Joseph Mida-Makeri
Driver

Culture and values

Five values, all of them working everyday

What the agency believes

Heat

Every brief is an opportunity to make something that creates a real reaction. Not warm, not pleasant, but genuinely felt. If a campaign does not move someone, it has not done its job. The agency is uncomfortable with lukewarm.

Root

We understand Nigerian consumers from the inside, because we live here. We eat what they eat, hear what they hear, feel what the market feels. That rootedness is the source of every creatively specific thing this agency has ever made.

Precision

Paid social, search, and programmatic campaigns. Weekly reporting. Continuous optimisation. No set-and-forget.

Full Circle

The 360 in the name is a promise. We think across every stage of the consumer journey, every channel where the brand lives, every moment where communication can build or erode trust. Single-channel thinking is somebody else’s business model.

Intelligence

The best creative work is also the best-researched work. We study our clients’ consumers with a level of attention that less curious agencies direct elsewhere. Then we make something human from what we find.

The Spice culture system

Nobody here goes by their job title alone

Each name is chosen to describe who the person is. The names are used in informal communications, on event badges, and in any context where warmth and personality belong. They are never used in contracts.

Leadership at Spice 360 is called the Flavour Board. Not the management team. Not the C-suite. The Flavour Board. New team members propose their own spice names, which the Flavour Board confirms. The name should describe who you are, not who you are trying to become.