Brand and Identity
Logomark, colour system, typography, brand voice guide, and complete guidelines. Built to perform in front of investors, users, and the press at the same time.
Same kitchen,
different kind of heat
Spice Digital is Spice 360’s dedicated arm for African tech startups. Brand identity, growth marketing, and digital infrastructure, built for the pace and reality of a company that cannot afford to slow down.
Brief Spice Digital
About Spice Digital
Built for founders, not brand managers
The marketing needs of a seed-stage fintech in Lagos and the marketing needs of an established FMCG brand have almost nothing in common. Different budgets, different timelines, different definitions of a result. Different pressures entirely.
Spice Digital was built for the founder. The same creative standards as Spice 360. The same cultural intelligence about Nigerian and West African consumers. A commercial model and delivery pace that match a startup’s reality, not a corporate agency’s engagement cycle.
We work with founders and CMOs at seed to Series A: companies that have grown fast enough that informal marketing is no longer working, but do not yet need the infrastructure of a full integrated agency. If your current marketing strategy lives in a WhatsApp thread, you are exactly who Spice Digital was built for.
What do we do
Six services, all of them connected
Website Design and Development
Website strategy, UX design, and development from brief to launch. Mobile-first, performance-optimised, and designed to convert the people who actually land on it.
Performance Marketing
Paid social, search, and programmatic campaigns. Weekly reporting. Continuous optimisation. No set-and-forget.
Content Strategy
Social media strategy, content calendar, copywriting, graphic design, and short-form video. Built for Nigerian audiences, not adapted from a global template.
AI-Powered Marketing
Audience segmentation, content personalisation, sentiment analysis, and automated reporting. Offered as a premium service to clients whose growth stage can leverage it properly.
Digital Maintenance
Ongoing management across all digital touchpoints: website updates, social scheduling, ad optimisation, and monthly brand audit reports.
Who Spice Digital serves
We know what funded looks like, and what growing looks like
Spice Digital works with seed to Series A technology companies across fintech, edtech, healthtech, logistics, and e-commerce. Operating in Nigeria or building for Nigerian and West African consumers.
Founders or CMOs who understand the value of brand but have not had the time or budget to build it properly. Companies growing fast enough that informal marketing is no longer sufficient. Backed by investors who will notice, and value, a credible brand presence.
You do not need to be at scale to work with us. You need to be growing.
S360 VS SD
Two doors into the same building
Spice 360 serves established brands with integrated, multi-channel campaigns. Large FMCG accounts, corporate clients, long engagement cycles.
Spice 360
- Large corporates and established brands
- FMCG and consumer goods depth
- Multi-channel integrated campaigns
- Long engagement cycles
Spice Digital
- Tech startups and digital-first brands
- Brand, growth marketing, and digital infra
- Digital-first, performance-driven
- Sprint-based, startup commercial model
Both brands share infrastructure, creative values, and the FlavourBoard. They do not compete for the same clients. When a Spice Digital client grows to the point of needing above-the-line campaign work, the transition to a Spice 360 engagement is natural, not a pitch.
What we’ve built
Case studies and performance data
Campaign outcomes, brand launches, acquisition results, and client proof points. Populate with confirmed Spice Digital case studies as they are cleared for publication.
